Florencia Garcia

Executive & Marketing Assistant

What I Do at RBA

As an EA at Red Bike Advisors, I’m responsible for assisting Gretchen, the CEO, with comprehensive administrative support, the execution of foundational marketing tasks and managing client communications ensuring seamless interactions and helping maintain strong, ongoing relationships.

My Specialty

With a bachelor’s degree in marketing and a background working closely with executives and clients, I have developed the ability to understand client needs, identify opportunities for improvement, and deliver effective solutions. I stand out for my organizational and communication skills, which allow me to be a trusted partner who supports the people I work with in maximizing their time and enhancing client interactions.

My Superpowers

I would describe myself as a multitasker and problem solver. I thrive in fast-paced environments, taking the initiative to streamline processes and find solutions that allow Gretchen to focus on what truly matters—growing the business and building client relationships.

When I’m Not at Work

I love music, food, and spending time outdoors. When I’m not working, you can find me with my two dogs, Milo and Enzo, or traveling. Since I was a little girl, I’ve enjoyed exploring new places and getting to know different cultures.

The Bottom Line

“Teamwork, communication, empathy, and respect are key values for me at work. I love collaborating with passionate people who help me grow, and it’s thrilling to achieve goals that contribute to the team’s and company’s success.”