In Simple Numbers, Straight Talk, Big Profits!, Greg Crabtree and Beverly Blair Harzog break down finances for small businesses. The two authors identify the top numbers to follow and how to make smart decisions based on them.
Gretchen Roberts, CEO of financial firm Red Bike Advisors, keeps this book on her desk as a reference for good finance management—a high form of praise. She says, “One of the best tips in the book is to pretend you’re the NFL and establish a salary cap to achieve good pretax profit. It’s a simple calculation: You determine expected revenue and non-salary costs, and then cap the salaries to achieve your desired profit margin.”
