16 books every small business owner should read
By Gretchen Roberts
In Simple Numbers, Straight Talk, Big Profits!, Greg Crabtree and Beverly Blair Harzog break down finances for small businesses. The two authors identify the top numbers to follow and how to make smart decisions based on them.
Gretchen Roberts, CEO of financial firm Red Bike Advisors, keeps this book on her desk as a reference for good finance management—a high form of praise. She says, “One of the best tips in the book is to pretend you’re the NFL and establish a salary cap to achieve good pretax profit. It’s a simple calculation: You determine expected revenue and non-salary costs, and then cap the salaries to achieve your desired profit margin.”
Gretchen Roberts
Gretchen Roberts is CEO of Red Bike Advisors LLC. As a business owner herself, Gretchen has a deep understanding of the problems, questions, and financial pain points that business owners experience on a daily basis, and how strategic financial and tax planning is the key to "breakaway" business growth and success.